safe gamers

I was happy to be asked to design a mark for a gaming group known as "Safe Gamers", whose mission is to provide
a safe and positive gaming environment for players of Destiny, among other MMO type games. 

safegamers_1.jpg

THE PROCESS

I worked with my great clients to find an appealing mark that suited the idea they pitched. Because the group aims to be inclusive of all gamers, we wanted to find a balance between a visually and thematically strong icon, without incorporating too much overtly gendered imagery.

The initial direction included  a mood board with lots of Art Deco imagery, strong profiles and elements, textures and shadows. I worked with breaking strong shapes  and type forms into blocks of well contrasted color that would be easily identifiable at various sizes. The final logo uses strives to remain gender neutral and to evoke a sense of strength, safety and community.


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